I produce a show called Beyond the Hype where I talk about emerging tech companies that are solving hard problems. You can subscribe to our show here Hello my friend, These days Im helping a Series A dev tool startup in growth and I thought now is a good time to talk about the debate between attributes and user personas. Traditional marketing strategies have long emphasized the importance of user personas—detailed profiles that represent a segment of your customer base. However, as we delve...
30 days ago • 6 min read
I produce a show called Beyond the Hype where I talk about emerging tech companies that are solving hard problems. You can subscribe to our show here Hello friend, In the startup world, there’s no shortage of advice on finding product-market fit. But while founders often obsess over building a great product, the truth is, product innovation alone rarely guarantees success. There’s another, equally important piece of the puzzle: distribution. How you get your product into the hands of users...
about 1 month ago • 6 min read
Hey there, Small update: After spending more than a year away from building startups, I'm back. But this time, (so far) helping companies in finding product market fit, building growth loops, GTM, Growth motions and marketing strategies. If you are a seed - pre series A startup and would like to build product/growth teams/motion - I'd love to help you out. You can book a Free Discovery call with me here. After working in product/growth roles for over 10 years and starting multiple companies...
about 2 months ago • 3 min read
Hey there, I hosted Ely Lerner (ex Product leader Yelp & Chime - Exec in Residence at Reforge) on the podcast (the episode is in post production) to talk about product, growth, GTM, fundraising and a lot more. We are recording it in two parts actually. One of my favorite topic was to talk about Growth Loops. I have been a huge fan and during my previous roles (Product & Growth) I studied, created and deployed these loops. I wanted to share why growth loops are important, why they are better...
2 months ago • 3 min read
Hey there, First off, apologies for not sending an email last week. We welcomed our second baby last week so you can imagine the sleepless nights. AI is in the business or replacing humans and head counts (so far). Most of the startups I see using AI are focused around productivity and head count replacement. But, what do you think AI will do to the VC / investment ecosystem? Lets take a look. AI: Enhancing, Not Replacing, Venture Capitalists There’s a common fear that AI might take over...
3 months ago • 3 min read
Hey friends, I have seen a lot of advise coming towards how to raise a fund but I also think that so many companies have raised a lot of capital but had to file for chapter 11 (worst case). That begs a question, what should you, as a founder, should do once you have closed a round. In one our previous podcast episode, I had the pleasure of conversing with David Peterson, who led growth for Airtable and now working as a partner at Angular Ventures. We delved into a critical topic for every...
3 months ago • 3 min read
Small announcement / opportunity I'm producing a new show called 'Beyond the Hype'. I love learning about companies that are solving real, deep, complex problems of tomorrow. Its a short documentary show. Our first episode was on Anduril. I am working on writing deep dive essays on these companies too. Hey friends, I was working on a documentary and went down a rabbit hole. If you look at the Venture capital industry back in the 70s, you see a whole different scenario compared to what we have...
3 months ago • 3 min read
Small announcement / opportunity VC Lab Cohort 15 starts today VC Lab's Cohort 15 starts today. I'm fortunate to be a part of this cohort thanks to a few GP recommendations. I have the opportunity to bring one more Partner in the fund without any application. If you are an angel, ran a syndicate before, or have some unique advantage, I'd love to join forces with you. If you are interested in being a partner at our VC firm (Deep Tech, B2B and Enterprise Saas, AI, Fintech) get in touch as soon...
4 months ago • 5 min read
Shout out to our Media Production Team Shout Out to our Media production Crew This podcast / newsletter has changed my life, its been less than a year since I started doing it. But, we didnt do it for fun. There is a whole team behind it. At Empty Spaces, we work with VCs and Startup Founders in helping them building their brands using media and content. Get in Touch Hey friends This week's newsletter is a bit different. Frankly speaking I'm so busy with the Fundraising for our VC fund, that...
4 months ago • 3 min read